Their are so many ways for a business to grow online through paid advertisements, brand deal promotions, and social media. The most popular social media companies are Instagram, TikTok, Facebook (Meta), and Twitter. One of the best ways to reach people around the world is engaging with communities on these social media platforms that share your businesses same interest. Companies must understand how each and every one of these platforms are used differently.
TikTok, known in China as Douyin, is a video-focused social networking service owned by Chinese company ByteDance. It hosts a variety of short-form user videos, from genres like dance, comedy, and education, with durations from 15 seconds to three minutes.
The best way to use TikTok is to take advantage of their for you page which organically promotes videos that are posted daily. If you have a business that sells products, show case your products and if you have a business that sells a service, talk about the service that your company provides.
Example Of TikToks For You Page
Instagram is an American photo and video sharing social networking service founded by Kevin Systrom and Mike Krieger.
The best way to use Instagram is to take advantage of their hashtag feature on a photos/videos post. The hashtag feature promotes your photo/video in the specific hashtags category. For example, #travel #vacation #sun
If you were to use these hashtags above when posting a photo you would be put in the travel category and vacation category and sun category. New people would be able to discover your photo if they searched up the travel category, vacation category, or sun category. Creating an Instagram presence would be one of the best ways for people to organically stumble upon your page.
About Facebook (Meta) :
Facebook, Also Known Now as Meta is a social networking site that makes it easy for you to connect and share with family and friends online.
The best way to use Facebook (Meta) is to share your product or your service with friends and family or the community that you have built on the platform.
Twitter is an American microblogging and social networking service on which users post and interact with messages known as "tweets". Registered users can post, like, and retweet tweets, but unregistered users can only read those that are publicly available.
The best way to use Twitter is to take advantage of their hashtag feature which is similar to Instagram. A Twitter post could look like "Wow I tried the best spaghetti at this Italian restaurant named Georgeinos definitely check them out! #ItalianFood #California" *click post* Now If a Twitter user looks under the category "ItalianFood" their post would appear in that category along with other peoples tweets.