Ever thought of taking a short cut to see your website visitors, calls, sales and brand awareness grow fast without having to do much? Well, with Googles Paid Ad Program your company will be displayed to customers who search for relevant terms on Google Search and Maps. Every time you search in Googles search engine, a bunch of websites pop up, including paid ads. If you ever noticed when searching on google that a few of the first websites that do pop up when searching are paid ads. Look at the photo below to see what a paid ad looks like.
Example of Paid Ads On Google (Notice on the top Left of each website the word "Ad" Is Placed Next To the URL) Their are 4 Google Ads at the top of the search result
How Does Google Ads Work?
Their are many options when it comes to googles paid ad program but the most important thing to know is how you can use this program to your advantage. With this program you can target a specific Age group, Gender, Income, Location, Keywords, and time of day. The five different types of Ad campaigns you can use are Search Network campaign, Display Network campaign, Shopping campaign, Video campaign, and App campaign.
Search Network campaign. Through a Search Network campaign, your ad will appear on not just Google Search and Maps but also hundreds of other Google search partners, including YouTube and Google Shopping. On any of these sites, when users search terms related to a keyword for your campaign, they'll see your ad.
Display Network campaign. Through a Display Network campaign, you can get visual ads in front of people using products in the Google Display Network, including Gmail and YouTube.
Shopping campaign. Through a Shopping campaign, Google will use your web store's product data, instead of a user's keyword, to determine how and where within Google Shopping to show your ad.
Video campaign. Through a Video campaign, your company will be promoted via a video ad displayed on YouTube and other Google Display Network properties.
App campaign. Through an App campaign, your ad will be displayed on Google Search, YouTube, Google Play, AdMob, the Google Display Network, Google Discover, Google's search partners and many other publishers that display app ads.
How much does Google Ads cost?
Their is no set price for Google Ads, the way it is used is by setting your own budget and google works within that budget and never exceeds. The Analytics will predict your results based on the budget you set. With a big budget you could see a tremendous return on that investment. With Google Ads, the saying is the more the merrier. Meaning A bigger budget = More Customers.